The Complexity of Naming


An often overlooked, but nevertheless important aspect of coming up with any new product is how you name it. The name of your product tells a lot to a customer, even before they look at what it is. A name can tell you if what you're looking at is utilitarian, or aesthetic. Whether it is masculine, or feminine. Even comfortable or uncomfortable.

These were realizations we had to come to terms with this week when we decided to name all of the prototype pendants that we have constructed in the last month. There are just so many combinations! It was quite hard to give each individual pendant its own name because of the complexity of the variation. Regardless, we had fun! Below you can see a few of the pendants and what we have chosen to name them. For a more extensive (but by no means complete) list of different pendants we have named, check out our gallery. 

Kinetics: The Art Deco Suite

Kinetics: The Art Deco Suite

Art Deco Trio

If you have been looking around the website, you may have seen this image. These three pieces are a part of the Art Deco suite of design that Jeff de Boer has been exploring. The biggest difference between them is the front and backplates chosen for each, which has to do with what they are named.

The piece on the right is our Art Deco Full Pendant. It uses two of the larger plates together to accommodate two gears spinning within it. 

The piece on the left is our Art Deco Hybrid Pendant. Rightfully named, it uses a combination of the larger 3-hole plate and smaller 2-hole plate. For aesthetics, we would usually only use one gear but it is certainly possible to use two with the second being fully exposed.

The piece in the middle is our Art Deco Mini Pendant. The form factor is much smaller, and it can only use a single gear in its construction. It has a daintier feel, and is certainly a favorite around the Studio!

Kinetics: The Japanese Wave Tri-Gear Pendant

Kinetics: The Japanese Wave Tri-Gear Pendant

Japanese Wave Tri-Gear

Inspired by the The Great Wave off Kanagawa by Hokusai, this is one example of a potential suite of design based around Japanese art. Jeff, being known for making armor for cats and mice, uses a lot of patterns from ancient cultures around the world.

This pendant style is a bit larger than what you can see above. The Tri-Gear utilizes 3 gears that connect in an arc, making it ideal for large circular designs.