In a mass produced world, everyone should have the opportunity to create personal artifacts that they can carry with them for the rest of their lives.
There are many companies out there that claim to offer something unique, and many of them really do... if you pay for it. Far more often you interact with companies that have made uniqueness into a commodity. You pay for "unique" and get an object that wasn't made for you, but people like you. A pendant with a letter "S" on it is made for anyone who's name or loved one starts with an "S", not for you specifically.
At Armét our goal is to create jewellery of all kinds. From pre-designed pieces, to pieces designed by you, to truly unique jewellery. We don't know your life. We can't say what you would like. However, we can say that you need to have a say in the design of something for it to be unique for you.
When you design a piece of jewellery for yourself or someone you love, you are creating a memory. Maybe even representing another fond memory. Imagine giving someone a piece of custom jewellery when they graduate from school, or finish a big project that seemed like it couldn't be done. Those are the events we cannot capture, and as good as a memory is, most do not warrant being glorified by a custom piece of jewellery because of price.
We like to call what we make mid-range custom jewellery. Affordable enough to celebrate the little events in your life.